The only platform that takes your pet business from day one to successful exit.
OPERATE your business free, forever. GROW it intelligently with your own data. Know exactly what it’s VALUE — whenever you’re ready.
OPERATE will be free, forever. Join the waitlist to be first when we launch.
We’ll be in touch when early access opens. In the meantime follow along at PetBizPlaybook.
The problem
Every other platform was built by developers.
This one was built by someone who did the job.
What you’re dealing with now
List-based scheduling that doesn’t scale
Every other platform shows bookings as a list. At 10+ sitters you’re constantly scrolling, missing conflicts, and manually cross-referencing.
Manual sitter assignment eating your day
Matching requests to sitters based on location, availability, history, and capability — done manually, every time, for every booking.
Unread messages with real consequences
At 40+ sitters you cannot read every message thread. Important updates about injuries, late arrivals, and booking changes get missed.
Paying for three tools to do one job
Scheduling software plus payment processor plus communication tools — separate bills, separate logins, no integration.
What PetBizApp does instead
Visual sitter calendar with drag and drop
Week view with sitters as columns, bookings as colour-coded blocks. Reassign with a drag. See your entire operation at a glance.
Auto-assignment engine
Matches booking requests to the right sitter automatically. Client history, location, availability, welfare priority. Admin confirms with one click.
AI message monitoring
Reads every sitter-client thread and flags only the messages that need your attention. Medical concerns, late arrivals, booking changes — nothing slips through.
Everything in one platform
Bookings, sitter management, client communication, invoicing, and reporting — one login, one bill, one source of truth.
What makes it different
Four things no other
pet platform has.
Visual sitter calendar
Every other pet sitting platform uses a list. PetBizApp uses a week view calendar with sitters as columns and bookings as colour-coded blocks. Drag and drop reassignment. Built by someone who ran a 40+ sitter business and knew a list was never good enough.
Core innovationAuto-assignment engine
Stops the single biggest time drain in pet sitting admin. Matches booking requests to the right sitter automatically based on client history, location, availability, welfare priority, and capability.
Saves hours dailyAI built in — not bolted on
AI visit narratives written in the sitter’s voice. AI message monitoring that reads every sitter-client thread and flags only the messages that need admin attention. At 40+ sitters you cannot read every message. PetBizApp reads them for you.
True AI integrationBuilt by an operator, not a developer
Tony Bacon ran Scritches Pet Services in Arizona — ~$400k revenue, 40+ independent contractors — before building PetBizApp to replace Time To Pet. PetBizApp is Scritches’ own operating system. Scritches is customer zero. Every feature exists because a real operator needed it.
Proven in productionSix modules
Use only what your
business needs.
Each module is purpose-built for its service type. Start with pet sitting. Add modules as your business grows — or as we build them.
Pet Sitting
Scheduling, sitter assignment, GPS tracking, visit reports, client communication. The core module — built on real operational experience.
Mobile Grooming
Appointment-based scheduling for mobile groomers, route optimisation, client management.
Salon Grooming
Facility-based grooming with front desk mode, check-in and check-out, appointment management.
Dog Training
Session scheduling, progress tracking, client communication, package management.
Boarding & Daycare
Facility management, daily care logging, client updates, capacity management.
Poop Scoop
Recurring service scheduling, route optimisation, invoicing automation.
Scritches saves $9,000+ a year switching to PetBizApp.
We ran the numbers on our own business before building this. The savings are real — and that’s before factoring in the admin hours you get back.
Tony Bacon
Founder
“I built PetBizApp because I couldn’t find software that understood what it’s actually like to manage 40+ sitters, hundreds of clients, and thousands of bookings a month. So I built it myself — and Scritches runs on it.”
Tony BaconFormer Metropolitan Police Officer · Founder, Scritches Pet Services & PetBizApp · Surprise, ArizonaBefore you buy anything
Not ready for software yet? Start with the free education.
PetBizPlaybook is everything Tony learned building Scritches to $400k — free, no courses, no paywalls. PetBizApp is the tool that came out of it. Read the Playbook first if you’re still figuring out your next move.
Read the Playbook, free →Pricing
The only platform that tells you
how you’re running, growing, and worth.
OPERATE is free, forever. Add GROW and VALUE when you’re ready to scale intelligently.
Everyone starts on OPERATE. GROW and VALUE are add-ons layered on top — not separate plans.
OPERATE
Free, forever
Launching soon
GROW
Add-on to OPERATE
Powered by your own OPERATE data
VALUE
Add-on to OPERATE
Useful from day one, not just at exit
Complete Bundle · OPERATE + GROW + VALUE
Everything, together. Launch rate locked for 12 months.
Coming soon
Be first when we launch.
PetBizApp is currently in build. Join the waitlist and we’ll reach out personally the moment OPERATE opens — with GROW and VALUE following shortly after.
No spam. One email when we launch.
We’ll reach out personally when we launch. Follow the build at PetBizPlaybook.
What’s coming
The roadmap.
Built in the open.
PetBizApp is being built in phases. Here’s exactly where we are and what’s coming — no surprises, no overpromising.
Phase 1 — In build now
Core Platform
The pet sitting module — fully operational, built on real production experience running Scritches Pet Services.
Phase 2 — Coming soon
Additional Modules
Grooming, training, boarding, daycare, and poop scoop modules — each purpose-built for its service type.
Phase 3 — On the horizon
GROW
A fully integrated CRM and marketing automation layer, powered by your own OPERATE data — giving pet business owners everything they need to grow, not just operate.
Already using GoHighLevel?
PetBizApp integrates with GoHighLevel for operators who already run it. Webhook integrations are available for connecting your existing CRM and marketing tools. A GHL snapshot for pet businesses is available to early adopters — get in touch to discuss.